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In semiotics, the denotative relationship is established between the three aspects of the sign, the object, and the interpretation of the same sign, and symbolic processes find endless meanings and this relationship classifies the symbolic, indexical and iconic species. Proverbs are taken from the context of a linguistic community that form multiple meanings and show gender construction. with semiotic studies, the significations of the opposition between man and woman in proverbs can be investigated. In this article, the concept of gender in proverbs of Tati language is investigated with Peirce's semiotic model in order to evaluate and analyze the reflection of their linguistic elements in all kinds of signs. Based on the result, Tati proverbs are mostly in the form of symbolic signs. The highest frequency is objectification and then otherness. The symbolic contrast between male and female gender and the discourse order and hierarchical position of this concept in the form of ideas of superiority/inferiority, value/worthless, human/animal, authoritarianism/weakening, center/periphery, self/other, norm/abnormal, friend/ Enemy and Dominant/Dominant have been classified and conceptualized. This opposition represents the idea of the otherness of the female gender and the superiority of the male gender over it as a dominant discourse. Based on this, the gender structure of this concept can be shaped in relation to the language type of Tat tribes of Northern Khorasan.

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The increasing ubiquity and impact of audiovisual content has turned it into one of the primary objects of study in a number of disciplines in humanities, including Translation Studies. In the recent decade, audiovisual translation (AVT) has been a thriving research focus in many parts of the world. This article aims at mapping AVT in the context of Iran by reviewing the published Persian AVT research worldwide. The article is organized into two parts: the first part provides an overview of the main research articles, delineating the main research trends in AVT research in Iran. The second part presents and discusses research gaps and areas that merit further scholarly attention by academia. The article concludes that research on the topic in Iran is still in a fairly early stage, with the studies focusing mainly on dubbing and subtitling of audiovisual products. Furthermore, areas such as accessibility and inclusion, in particular, voice-over and game localization are grossly under-researched. To fill the gap, certain areas are highlighted and recommended for future research.

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The purpose of this study was to investigate the effectiveness of telling social stories on the use of some morphological features of speech in children with autism such as adverb, adposition, possession, article, compound noun, adjective and plural form of noun. This is an Interventional, quasi-experimental single group study with a pretest-posttest design. The study subjects were selected by convenience sampling method which included 10 Persian-speaking aged 7 to15 years old with autism spectrum disorder, requiring support, from all autism population in Qazvin Autism Center in 2019. The framework was based on the model of Brown 1973 and Naigles 2014 (taken from the research of Tek et.al 2014). Social stories were designed and organized, based on the model of Gray 1993. The children of autism received the intervention program in 10 individual sessions 30 to 45 minutes. The pre-test and post-test comparison of morphological categories in visual test and spontaneous test showed that the average use of names and particles in the post test was more than the pre-test for all cases. The biggest difference is related to the adposition. The result of the Wilcoxon test analysis showed that the training had a significant effect only on the visual test and on the article (according to the average of the pre-test and post-test, the statistical value and significance level = p˂0.05). 

 

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The purpose of the semiotics of discourse approach is to communicate between semantic layers and differentiating units of the linguistic, social and intertdiscursive conext at the macro level in order to achieve meaning with the help of cognitive tools of text and discourse. This research interprets and explains how to produce, understand and receive meaning in the context of discourse systems in "Wuthering Heights" within the framework of the semiotics of discourse approach. Discourse systems include two categories, either they are based on Speech-Action and Movement-Action (Behavior) which create cognitive discourse systems or they are based on Sense-Action­ which are the generators of emotional discourse systems. In this research, the representation of Speech-Action, Movement-Action (Behavior) and Sense-Action­ and their feedback in the participants within the text and discourse of the novel has been discussed. Discourse analysis in the text and situational context of the novel based on the semiotics of discourse approach of Greimas is rooted in cognitive perspectives, because Speech-Action and Movement-Action build the infrastructure and a platform for the motivation of Sense-Action­ in the audience of the discursive context. Heathcliff and Catherine are two main characters of the novel who depict the Sense-Action­ of love along with the behavior and Speech-Action of revenge in the textual and intertextual semantic layers. Heathcliff gains the necessary mental, physical and financial competences and performs the action by going through the first stage of Sense-Action­

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The purpose of the present study was to examine the interrelationships between the perception of social and teaching presences and the satisfaction of basic psychological needs, persistence, intrinsic motivation, and negative emotions of Iraqi EFL learners in online courses. To this end, 200 intermediate Iraqi university students studying English were recruited to participate in the study. Then they were asked to complete self-report questionnaires on their perception of social and teaching presence, satisfaction of basic psychological needs, intention to persist, intrinsic motivation, and negative emotions. SEM analysis showed that the students’ perceptions of social and teaching presence had a positive relation with their satisfaction of basic psychological needs, persistence, and intrinsic motivation. The results, however, showed that there was a negative relationship between the students’ perceptions of social and teaching presences and boredom, anxiety, and shame.  The results imply that providing opportunities for students to interact effectively with their instructors and peers in online classes in a socially supportive environment can lead to positive outcomes. The implications of the study are discussed, and suggestions for further research are proposed.

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The two sides relationship between man and place has had a significant impact on the formation of various types of human culture.the relationship of place as a sign system with other cultural codes is discussed and investigated in cultural semiotics to determine the "umwelt" and " osemiosferes" of texts. A collection of poems Do Chenar by Hasan Roshan is one of the contemporary literary works in Persian language describing the history, culture and geography of North Khorasan, especially the city of Bojnord. In this collection of poems, the place element as a dynamic and fluid code is linked with other historical, social and cultural aspects of North Khorasan people which defines the osemiosferes of the text from the point of view of cultural semiotics.This article tries to analyze the semantic implications of the mentioned places in the Do Chanar based on the cultural semiotics approach of the place.The result of this study shows that the memory of ancient places (Spakho Temple, Etrak River), natural places (Faiz Abad Aqueduct, Palmis Spring), old streets and neighborhoods of the city (Sabze Maidan, Qaranga Dalan, Alang Och Agach, Shatrakhana) and modern places (cinema and cafe), religious places (Revolutionary Mosque, Imam Mosque) in Do Chanar are out of their function.

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In the current research, based on the descriptive-analytical method, the phonological and morphological changes of Persian loanwords in the process of localization, as well as the influence and impact of the Persian language on the Ottoman Turkish language, have been studied. For this purpose, by referring to all the dictionaries, the dictionary of definitions and allusions, thematic dictionaries and encyclopedias that were written during the period of the Ottoman Empire in Anatolia, the data required for this research, which were about 6000 Persian loanwords, were collected and examined. In this research, using Excel software and with the help of computer, the percentage and frequency of occurrence of common processes in the field of phonology and morphology have been determined. The results of the research show that among phonetic and phonological processes including vowel harmony, phonetic over differentiation, assimilation, metathesis, insertion, omitition, lenition, and weakening; Vowel harmony, which is one of the prominent features of Turkish as an agglutinating language, has the highest frequency. In the morphological field where the processes of composition and derivation were examined, derivation has the most frequency. Despite the different typological characteristics of the Persian and Turkish languages, the relationship between these two languages ​​has been extensive and its consequences have been remarkably one-sided, the consequence of which is the existence of many Persian words in the Ottoman Turkish language.
 

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Pre-service teacher education programs play a pivotal role in the formation and evolution of teachers' identities, wherein both formal and hidden curriculums exert significant influences (Beauchamp and Thomas, 2009). This qualitative study delves into the development of Language Teacher Identities (LTIs) among student teachers at Farhangian University, with a particular focus on the reformed curriculum.A qualitative research method was used. A total of 27 female student teachers shared their experiences through individual and focus group interviews. Thematic analysis was used for analyzing the interviews. The findings revealed mismatches between the student teachers’ envisioned identities and the curriculum’s expected identity, leading to feelings of cognitive unpreparedness. The study also highlighted the significant roles of both formal and hidden curriculums in shaping teacher identity, with both positive and negative changes observed in cognitive, social, and emotional aspects. The implications drawn from the study’s findings provide insights into curriculum design and teacher education programs, offering guidance on how to effectively support the construction of teacher identity and raise student teachers’ awareness of this transformative process.

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Nowadays, many people and companies enter the business world. So, rgarding the important and prominent role of internet and commercial advertisements in daily life, the relation between the business world and people should not be ignored. The purpose of this research is to examine the persuasive language in terms of type and number of persuasive steps in a number of Persian commercial internet textual advertisements based on the Cheung’s (2008, 2010) persuasive move schema model. This research is of descriptive-analytical kind. Therefore, To this end, a number of 120 Persian commercial internet textual advertisements collected through official Persian websites have been analyzed as research data based on the type and number of the persuasive steps. As to the type of persuasive steps, the results showed the most used type of persuasive step was steps of the persuasive move "offering suggestions" having been used with a frequency of 63.7%. On the other hand, the persuasive steps of "explicit stimulus actions" included the lowest frequency with a frequency of 0.1%. It was also shown the new persuasive step "motto" has been used with a frequency of 17%. Besides, the examination of the number of persuasive steps indicated the most used advertisements were "four-step" advertisements with a frequency of 26.7%. "Ten-step" advertisements were observed with a frequency of 0.9. Finally, the analysis of the type and number of persuasive steps revealed there was a significant difference not only between the type of steps examined but between their number as well.
 

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The sign-semantics approach, which brings together structuralist semiotics and narrative discourse analysis, addresses sensory and perceptual factors in the process of meaning production. This  approach has evolved out of a series of developments in semiotics in the twentieth century such as Peirce’s philosophical semiotics, Saussure’s linguistic semiotics, Greimas’ discursive semiotics, and phenomenology. It provides a precise framework from which to analyze the process of meaning production. According, it can be used to analyze scriptures, particularly the holy Quran. In current Quranic studies, unlike the past, a holistic approach which considers this holy book as a coherent and integrated whole wherein there is an organic connection between verses and chapters is utilized by scholars. This study, drawing on pot-Greimasian sign-semantics semiotics (tensive model) as practiced in Iran by Hamidreza Shairi, analyzes the process of meaning production in Shams Surah. The study finds that the process of meaning production                                                                       is based on “intensite” and “extensite” patterns.
 

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Prepositions are linguistic elements that indicate the physical properties of referent and relatum and the geometry of the manner in which they interact with one another. Numerous studies have shown that prepositions in their abstract usages retain at least one of their spatial geometric features which is testimony to embodiment theory and it also suggests that understanding of abstract usages of prepositions can be better done by first studying the spatial usages of them. In this research we consider and analayse spatial geometry of different usages of Persain preposition /dᴂr/ applying Talmy's approach towards spatial structuring in language. Fourteen distinct usages were extracted from Hamshahri Corpus. The spatial geometry of each usage was analaysed and at least one image schema has been proposed for each usage. As a result of close study of various usages we observed that in all usages either the factor "enclosure" or "locus of control" or both are present in the geometry of  the preposition. In one instance we observed a tertiary reference object for locating the Figure in the scene. An investigation of one spatial geometry ascribed to the preposition /dᴂr/ led to suggesting a volumar schema for "way". Also in some usages the use of metonomy can be seen where part of the real Ground or an entity related to it appears as Ground in the sentence.
 

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The current study identified EFL teachers' emotional experiences in technology-equipped classes from an appraisal theoretical framework (Frenzel, 2014). It further explored the underlying antecedents of the recognized emotions and sought instructors' suggestions for improving the current unpleasant feelings experienced. To this end, 10 EFL teachers took part in the study. Necessary data were collected through journalkeeping and semi-structured interviews. The obtained data were analyzed using Merriam's (2009) inductive approach. Research findings revealed that teachers enjoyed the class as a result of students' achievement, positive interactions among learners, and pupils' active involvement. Moreover, they felt proud if they received positive feedback from students, observed progress in students' learning, and felt capable of instructing the learners. Furthermore, shame was experienced because of feeling unable to work with technical tools, strong filtration on educational websites, and not having internet-connected systems in class. Anger was also reported to be felt if they had to work with obsolete or impaired devices. Finally, teachers' pity was aroused as they perceived the lack of professional technical tools as detrimental to students' learning. They also mentioned that they felt compassion for learners as they cannot take part in CBTs and have limitations accessing e-sources online. Teachers also argued that unpleasant emotions could be minimized through investing in equipping classes, holding training courses, and establishing a criterion for teaching evaluation. In the end, the implications and limitations of the study are discussed.
 

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Metaverse is a space that includes the real world and virtual worlds in which people use a digital and virtual representation called an avatar to be present. Metaverse is considered as the major media of commercial advertising in the future and it will play a fundamental role in terms of audience attraction and society awareness. By adopting semiotics approach, this research analyzes the preparation of the subject and the formation of the avatar in Metaverse commercials. Ten commercial advertisements of prominent brands are chosen as statistical sample, and the virtual world of Hyundai brand on Roblox is examined as the case study because of its diverse activities. Descriptive-analytical method is carried out relying on participatory observation, in a way that the researcher experiences the field, and seeks to answer two questions: 1) What kind of discourse is applied to Subject and Object interactions? 2) What is the procedure of conversion of real body to ideal body? Results show that Subject of Metaverse should be considered as a Being-actor who continuously finds itself in a lack of meaning due to Becoming-centered situation and is called to action and achieves meaning as a result of the action. Besides, the avatar could be considered as Ideal-otherness while the dialogue between physical and virtual body is possible through the third body, which is the Imaginary body, which is the main base of sensory-perceptual receptions and leads the actions of the subject.

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This study investigates the fundamental impact of naming on shaping the ideology of texts, particularly the Quran. It explores how naming, as a foundational linguistic process within the frameworks of Hodge and Kress (1996), Van Leeuwen (2008), and Leslie Jeffries (2010), plays a pivotal role in constructing meaning, establishing identity, and exerting power. The research also examines the naming component within the Quran and its contributions to explaining the underlying worldview of this text. To evaluate hypotheses, this research employs critical discourse analysis. It explores the approaches of Hodge, Kress, Van Leeuwen, and Jeffries regarding the naming component and applies these theories to the Quranic text. The goal is to elucidate the embedded worldview and the Quran's approach to naming. The findings reveal that in Hodge and Kress's view, the naming process is an ideological tool for promoting and solidifying specific beliefs. Conversely, Van Leeuwen perceives naming as an identity process and a means of interaction and meaning construction within social contexts. Jeffries, combining explicit (ideology) and implicit (literary language) elements, considers naming a tool for producing and reproducing ideological discourses. An examination of naming within the Quran indicates that beyond ideological, identity, and linguistic factors, other elements such as the relationship between theme and naming, the priority of content over naming, and the connection between action, process, and structure to naming also influence this process.
 

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The purpose of this study was to investigate the effectiveness of telling social stories on the use of some morphological features of speech in children with autism such as adverb, adposition, possession, article, compound noun, adjective and plural form of noun. This is an Interventional, quasi-experimental single group study with a pretest-posttest design. The study subjects were selected by convenience sampling method which included 10 Persian-speaking aged 7 to15 years old with autism spectrum disorder, requiring support, from all autism population in Qazvin Autism Center in 2019. The framework was based on the model of Brown 1973 and Naigles 2014 (taken from the research of Tek et.al 2014). Social stories were designed and organized, based on the model of Gray 1993. The children of autism received the intervention program in 10 individual sessions 30 to 45 minutes. The pre-test and post-test comparison of morphological categories in visual test and spontaneous test showed that the average use of names and particles in the post test was more than the pre-test for all cases. The biggest difference is related to the adposition. The result of the Wilcoxon test analysis showed that the training had a significant effect only on the visual test and on the article (according to the average of the pre-test and post-test, the statistical value and significance level = p˂0.05). 

 

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This study investigates the potential of interactive English as a Foreign Language (EFL) learning tools powered by Artificial Intelligence (AI) to enhance digital competence among higher education students. The primary aim is to detail the learning process in several aspects: Interactive EFL Learning Based on AI, its impact and implications, and Students' Digital Competence. The research employs a qualitative approach, utilizing qualitative interviews and classroom observation. A sample of 80 students from three different universities participated in using AI-powered EFL tools (ChatGPT) over a semester. The study employed intervention assessments to measure changes in digital competence and English writing proficiency. Additionally, student feedback was collected through structured interviews and observation to explore their experiences and perceptions. The collected data were processed and analyzed using manual coding techniques by compiling every response and organizing the summary.The results indicate that AI-based EFL tools significantly improve students' digital competence, including their ability to use technology effectively for writing tasks. Students demonstrated enhanced engagement, better language skills, and increased confidence in using digital tools for academic purposes. However, challenges such as technological anxiety and varying levels of tool effectiveness were also identified. This study highlights AI's efficacy in enhancing digital competence within the EFL environment, adding to the expanding corpus of research on the topic. The results offer important insights for educators and policymakers aiming to improve English language education using innovative AI-based approaches.
 

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Semiotics, with its phenomenological turn, provides the basis for re-projecting lost dimensions of meaning such as presence, perceptual-sensory flow, and the body. French semiotician Eric Landowski also proposes linguistic systems of adaptation and coincidence in a different way from Grimas. The Resāle-y-Mūmūsīyāh by Ehsan Abdipour, in which the linguistic actions of the actors create an interactive situation in which we witness the transformation of discursive spaces into each other and one event into another. These successive becomings are formed in the context of language and through perceptual-sensory and bodily processes. The issue is how the process of generating meaning in the context of language and the processes of transition from language to discourse are realized. In this research, the mechanisms of meaning production are investigated from the perspective of Landofsky's phenomenology in the context of adaptation, coincidence, programmatic and persuasive linguistic systems. Also, the phenomenological manifestations of the body are examined and analyzed by relying on the linguistic and discourse systems of this story. The aim of the research is to apply Landowski's phenomenological model in analyzing the linguistic structures of the story. The research question is also how does the main character of the story live in the world and which linguistic and discursive systems are seen in this story? The result shows that the systems of planning and persuasion force the main character of the story to accept certain requirements, but the systems of adaptation and coincidence create a lived experience for her.

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This research seeks to examine the discourse structure in the sermon of the visit of Zahra based on the tense pattern of discourse and tries to analyze the change in the semantic system of discourse from one state to another by relying on the tense structure and passing through the conditions of discursive rupture and connection. Since in a tense system, layers of pressure and extension play a role in communication and interaction with each other, and the surface interconnection of pressure and extension forms the structure of the discourse, the study of the discourse of this sermon showed that Zahra, as a speaker, becomes an active actor in the process of dynamic and fluid meaning-making and makes meaning in a tense discourse system; therefore, Hazrat has used a specific tense and linguistic structure to convey meaning to break the semantic system of the rule of the covenant-breakers and has shown them to be incompetent by exposing their wrong actions, behaviors, and speeches. The use of these signs has increased the emotion in the speech and has enabled the language to reach the most impossible times and places, and as a result, has had a greater impact on the listener. The change in meaning and its fluidity from one stage to another, by changing in various ascending, increasing, descending, and ultimately increasing patterns, has been able to instill in the speaker a sense of determination, steadfastness combined with anger, being right, and being firm in faith and belief.