---

Tamilnadu is one of the leading turmeric producing states in India. The turmeric productivity of the state has been declining for the last three years. Many small-scale farmers start shifting turmeric cultivation to other crops due to various reasons that need to be explored. The study has identified the reasons for this shifting among the small-scale farmers where the invading gets doing. Data for this study have been collected from 50 farmers randomly selected from Kanjikoil Village of Erode district using a pre-tested interview schedule. The study reveals that the major causes of shifting turmeric cultivation to other crops are competitive producers from other states (90%), lowering of selling price (88%), lack of technological usage (66%), postharvest losses (72%), higher labour and operation cost (70%), and lack of knowledge on pest control (70%). Based on the results, the feasible recommendations are derived to enhance the turmeric crop growth in the state.