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Showing 2 results for Kordheydari
Volume 11, Issue 4 (3-2022)
Abstract
With the outbreak of the Covid-19 virus and the critical business environment for both organizations and employees, the issue of organizational support and social organizational behaviors has become increasingly important. Therefore, this study examines the relationship between perceived organizational support and employees' organizational social behaviors during the Covid-19 virus outbreak and also examines intermediate relationships of affective commitment and knowledge sharing behavior. This research is applied in terms of purpose, and in terms of method, it is descriptive-survey and correlational. A questionnaire was used to collect data. After confirming the validity and reliability of the questionnaire, data were collected by selecting 675 samples. The statistical sample was selected by convenience sampling method from the employees of Refah chain store companies and the data were analyzed using structural equation modeling using Smart PLS software. Findings showed that the Covid 19 virus epidemic has led to more organizations paying attention to employees and employees' higher understanding of organizational support. Also, a positive and significant relationship between perceived organizational support and knowledge sharing on
affective commitment was confirmed. affective commitment also had a significant and positive relationship with civic virtue and innovative behavior, but not a significant relationship with altruism. Finally, mediating roles and reinforcing affective commitment and knowledge sharing were endorsed. The results and suggestions of this research are used in recognizing and optimizing human resource management for managers.
Volume 24, Issue 2 (6-2020)
Abstract
The marketing of the technical knowledge services and products in knowledge Intensive Business Service (KIBS) has emerged a challenge to these companies. Knowledge brokers play a key role in providing the specialized services needed by KIBSs to their technical knowledge services and products marketing. The purpose of the present research is to develop a technical knowledge in knowledge Intensive Business Service marketing model with emphasis on the role of Knowledge Brokers. In order to achieve the research model, the method of Thematic Synthesis of systematic literature review has been used. In data collecting, documents, articles, texts and reports in the framework of the research method and through targeted sampling are collected. One of the findings of this research is the three-step function of the Knowledge Broker (access, manipulation and delivery of knowledge) and its role in the quadruple communities of applicants, providers, innovators and knowledge framers in technical knowledge in KIBSs marketing. Finally, the knowledge marketing model of KIBSs with emphasis on the role of Knowledge Brokers was presented.
