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Volume 14, Issue 3 (Fall 2024)
Abstract
Aims: The main objective of this research is to examine the factors influencing the improvement of the design quality of pedestrian tourism routes in selected routes in Tehran city and identify the challenges and issues associated with these routes, as well as the expectations of tourists from these routes.
Methods: The analytical and descriptive methodology is employed in this study. The required information and data are gathered from library sources. In the next stage, through field surveys, a questionnaire is developed and administered. The study population consists of 384 experts in the fields of tourism, management, and urban design, as well as street vendors and tourists in the targeted area. They were selected using a simple random sampling method. The research questionnaire was developed by the researcher and its content and face validity were confirmed by the guidance of professors, advisors, and experts in the field of management and urban design. SPSS23 software was used for data analysis.
Findings: the findings include two quantitative and qualitative divisions; to answer the research questions in the quantitative analysis findings of the SPSS software and the qualitative findings based on the main purpose of the research, by examining the domestic and foreign scientific research articles, the five main factors influencing the quality improvement of walking tourism routes have been achieved.
Conclusion: In this study, five questions including the role of diversity of use, vitality, cultural flexibility, importance to the environment and accessibility in the design quality of walking tourism routes have been examined.
