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Exploring Patterns of Evaluation in the Rhetorical Construction of Economics Blurbs: A Lexico-grammatical Analysis

Volume 11, Issue 5 (November & December, (Articles in English & French) 2020)
Abstract
This study examined blurbs in the discipline of economics to investigate how evaluative lexico-grammatical resources are employed in the logogenetic constructions of these blurbs. The study was informed by the appraisal framework proposed by Martin and White (2005), which describes the language of our attitudes, viewpoints, and personal judgments toward people, objects, and things. All three categories of the appraisal framework, including attitude, engagement, and graduation, were thoroughly explored. Findings demonstrated that economics blurbs are densely packed with appreciation. Graduation was also found to be realized both as intensification and quantification. The study showed that blurbs can be dialogically or monologically constructed based on the presence or absence of external voices as well as engagement resources and locutions. Meanwhile, lexico-grammatical realizations were found  not to be restricted to one type of grammatical structures. Various forms  including adjectival qualities, nominalized qualities, and processes are employed for encoding evaluative resources. The findings of the study provide those interested in this genre insights into the practical details of blurbs’ advertising discourse and keep them informed of the curricular rules and regularities dominating promotional discourse
Urban Strategic Spatial Planning and Operational Planning in the Ardakan Municipality

Volume 25, Issue 2 (Summer 2021)
Abstract
Abstract
Introduction
Cities have become central to ensuring a sustainable future. Many Cities employ strategic spatial planning, a transformative and integrative public-sector-led activity, to create a coherent spatial development strategy in order to pursue sustainable development. Due to its encompassing, cross-sectoral qualities, urban planning science is expected to strengthen nature-related aspects of urban planning. This article is focused around a discussion of the nature of strategic spatial planning, as exemplified in the planning literature, and as an example, from Ardakan Municipality.
 
Method
This paper aims to develop a strategic plan for the Ardakan city and operational plan of the Ardakan Municipality of Fars province. The method of explaining the subject is descriptive-analytic and strategic planning. The analytical unit of Ardakan in Fars province,  the statistical population of the study is urban civil engineering experts on the one hand (as a think tank workshop), and citizens of Ardakan city on the other  hand. A total of 19 experts were selected by the targeted sampling method and 150 citizens were randomly selected and separate questionnaires were distributed among them. In different stages of strategic planning to operational planning (landscape development and project extraction), comparative analysis methods (analysis and comparison of the city per capita with neighboring cities (, Oregon vision, the formation of panels for extracting strategies and goals, SWOT analysis has been used.
 
Conclusion
The city's strategic plan includes the development of a 20-years vision based on those four five-year plans. The prospect of goals and the target of the wisdom are tailored to the outlook. Extracting strategies are in six areasof social and cultural, economic, environmental, urban and institutional, physical, spatial and tourism. The operational plan for the years 1402-1398 includes 44 plans corresponding to 10 projects with the proposed amount of 168,800,000,000 Rails.
 



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