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Showing 2 results for Aminizadeh
Volume 0, Issue 0 (ARTICLES IN PRESS 2024)
Abstract
The consumption of fresh fruit and vegetable is low and remains below recommended intake in Iran. The purpose of this study was to determine the predictors of consumers’ intention to consume fresh fruit and vegetable. This study investigated the relationship among attitude, subjective norm, perceived behavioral control, health involvement, subjective health, and Iranian consumption intention by using the Theory of Planned Behavior. The Partial Least Square-Structural Equation Modeling was applied to estimate the model. The results revealed that subjective health (β = 0.463; p < 0.001) as a self-rating of overall health was an important predictor of Iranian consumers’ intention to eat fresh fruit and vegetable. Consumers’ health involvement (β = 0.198; p < 0.001) that shows importance of health issues for individuals, had significant effect on consumption intention. Other variables such as subjective norms (β = 0.175; p < 0.001), positive attitude towards fresh fruit and vegetable consumption (β = 0.125; p < 0.01), and perceived behavioral control (β = 0.110; p < 0.001) were significant predictors of consumption intention, respectively. The results provide useful and important information about main determinants of consumption intention for policy-makers to create effective and well-functioning public health policies aimed at increasing the consumption of fresh fruit and vegetable. Providing useful information regarding the freshness, quality, and safety of fresh fruit and vegetable by awareness campaigns can positively influence the behavioral intention of Iranian consumers.
Volume 27, Issue 1 (12-2025)
Abstract
The efficiency estimation of industry-specific exports plays a vital role in identifying export potentials and appropriate marketing strategies. This paper aimed to investigate the main determinants of Iran’s seafood exports to its 32 trading partners from 2001 to 2018, using the Stochastic Frontier Gravity (SFG) model. Moreover, this paper analyzed the efficiency and export potentials of Iran’s seafood to its trading partners. The findings confirmed the consistency of SFG for Iran’s seafood exports. The results indicated that the Gross Domestic Product (GDP) of Iran and its trading partners had significant positive effects. In contrast, the bilateral exchange rate, common border, common religion, distance, economic crisis, and sanctions had significant negative effects on Iran’s seafood exports. In addition, the results of export efficiency revealed that Iran has great export potential to its trading partners, particularly neighboring countries. People's awareness of the benefits of seafood in neighboring countries with low consumption can increase their demand and increase Iran's exports to them. Considering the high export potential in these countries with high religious and cultural similarities, it is suggested that Iran should strengthen its food trade relations with neighboring countries such as Iraq, Turkmenistan, Lebanon, Kuwait, the United Arab Emirates, and Afghanistan.
