Identifying Social Products to Attract Donors in University Student Sport in Iran | ||
| Journal of Sociological and Managerial Analysis in sports | ||
| Volume 2, Issue 6, Summer 2021 PDF (571.82 K) | ||
| Abstract | ||
| The main purpose of this study was to identify social products to attract donors to University Student Sport. The research has been applied in terms of purpose and a mixed method. The data collection method was a survey. In addition, content analysis and semi-structured interviews with experts (23 experts) were used to identify the main items of the research. In order to examine the items from the qualitative method, they commented by forming a Delphi group in two rounds (28 items). In the quantitative part, a researcher-made questionnaire (α=0.847) on a five-point Likert scale was distributed online among a statistical sample (125 people). We used SPSS 22 and PLS 3 software to analyze the data. The results showed a significant relationship between increased participation and social functioning (β=0.291;t=12.023)(1st rank). A significant relationship exists between providing services to the student community and social functioning (β=0.306;t=11.289)(2ed rank). The significant relationship between public ownership and social functioning (β=0.231;t=10.593)(3rd place). A significant association between helping vulnerable groups and social functioning (β=0.206;t=10.421)(4th rank); the significant relationship between the development of the spirit of cooperation and cooperation and social functioning (β=0.369;t=10.024)(5th rank); also a significant relationship between increasing the quality of student sports and social functioning (β=0.391;t=8.816)(6th rank). According to the results, the capacity of waqf social functions should support the developing of sports activities and provide the necessary resources for student sports in the country. | ||
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