Shekarbaygi, Mojtaba, Geravandi, Shahpar, Rostami, Farahnaz (2025). A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers. , (), -.
Mojtaba Shekarbaygi; Shahpar Geravandi; Farahnaz Rostami. "A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers". , , , 2025, -.
Shekarbaygi, Mojtaba, Geravandi, Shahpar, Rostami, Farahnaz (2025). 'A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers', , (), pp. -.
Shekarbaygi, Mojtaba, Geravandi, Shahpar, Rostami, Farahnaz A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers. , 2025; (): -.

A Well-Being Perspective on Drone Adoption by Iranian Potato Farmers

Journal of Agricultural Science and Technology
Articles in Press, Accepted Manuscript, Available Online from 18 October 2025    PDF (515.82 K)
Document Type: Original Research
Authors
Mojtaba Shekarbaygi1; Shahpar Geravandi* 1; Farahnaz Rostami2
1Department of agricultural extension and education, Razi university, Kermanshah, Iran
2Department of agricultural extension and education, Razi University, Kermanshah, Iran
Abstract
Traditional technology acceptance models primarily focus on behavioral factors, with limited exploration of well-being perspectives. This study examines the role of technology well-being, based on the PERMA framework, in shaping the intention and adoption of drone technology among potato farmers in western Iran. Using a descriptive-correlational survey design, path analysis of a systematic sample of 234 farmers revealed that intention, engagement, social relationships, meaning, and accomplishments significantly influence drone adoption, with path coefficients of 0.85 for intention and 0.38 for acceptance. Positive emotions, however, showed no significant effect. These findings highlight the critical role of well-being in technology acceptance, offering novel insights for precision agriculture. The results suggest that policymakers should prioritize persuasive strategies to enhance farmers’ intentions, beyond merely promoting technology use. As one of the first studies to apply well-being theory to agricultural technology adoption, this research lays a foundation for future investigations, emphasizing technology well-being as a key driver of agricultural innovation.
Keywords
Drone technology, PERMA framework, Potato farmers, Precision agriculture, Technology well-being
References
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