A Comparative Study of Representation of the Popular Culture and Lifestyle between Iranian and UK TV Animation Productions, Based on Cultural Studies | ||
| The International Journal of Humanities | ||
| Article 5, Volume 32, Issue 1, 2025, Pages 82-97 PDF (570.89 K) | ||
| DOI: 10.48311/eijh.2025.24139 | ||
| Author | ||
| Mohammad Ali safoora* | ||
| Assistant Professor, Department of Animation and Cinema, Faculty of Art, Tarbiat Modares University, Tehran. | ||
| Abstract | ||
| "Cultural studies" is one of the most important theoretical approaches that has gradually entered the analysis of media and artworks since the late seventies, and the most important aspect is to study how to create "Making meaning" and content that can be Reading artistic texts; Themes of daily life and lifestyle of different nationalities, ethnicities and cultures that can point to the differences and commonalities of human culture around the world and lead to constructive dialogue. How to spend leisure time, worshiping, dressing, eating, grooming, consuming, and all daily rituals, can be different from one culture to another. A comparative study of Iranian and British TV animation has been done due to similarities in terms of production structure, educational approach and media targeting, and this comparison helps us to have appropriate criteria for the content of Iranian TV animation. This research is a case study of three works from Iran and England with a descriptive-analytical method and with the approach of cultural studies seeks the meanings that are transmitted to the audience by these works. The main question of this research is how themes related to lifestyle and popular culture are represented in Iranian and British TV animation, the content of which can have a great impact on the audience's culture formation. The result of this research shows that British television animation productions show more topics of the Audience’s daily life than Iranian animation productions and introduce the British lifestyle and popular culture. | ||
| Keywords | ||
| Keywords: Comparative Study; popular culture; Lifestyle; Iranian TV Animation; British TV Animation; Cultural Studies | ||
| References | ||
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