Ebrahimi Tavani, Masoumeh, Ghofranipour, Fazlollah (2025). Is Information- Motivation - Behavioral Skills Model Appropriate for Interventions on Health Education and Promotion?. , 2(3), 1-8.
Masoumeh Ebrahimi Tavani; Fazlollah Ghofranipour. "Is Information- Motivation - Behavioral Skills Model Appropriate for Interventions on Health Education and Promotion?". , 2, 3, 2025, 1-8.
Ebrahimi Tavani, Masoumeh, Ghofranipour, Fazlollah (2025). 'Is Information- Motivation - Behavioral Skills Model Appropriate for Interventions on Health Education and Promotion?', , 2(3), pp. 1-8.
Ebrahimi Tavani, Masoumeh, Ghofranipour, Fazlollah Is Information- Motivation - Behavioral Skills Model Appropriate for Interventions on Health Education and Promotion?. , 2025; 2(3): 1-8.

Is Information- Motivation - Behavioral Skills Model Appropriate for Interventions on Health Education and Promotion?

Health Education and Health Promotion
Article 1, Volume 2, Issue 3, 2014, Pages 1-8    PDF (1.05 M)
Authors
Masoumeh Ebrahimi Tavani1; Fazlollah Ghofranipour* 2
1Ph.D. Candidate, Department of Health Education and Health Promotion, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran
2Professor, Department of Health Education and Health Promotion, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran
Abstract
One of the newest and the most comprehensive models for the behavior change is Information- Motivation- Behavioral skills (IMB) model. It is both simple and economic, and is of proper efficacy in the studies. IMB model as a health behavior change model is based on integration of the theories in social psychology and health education and promotion, emphasizing on information, motivation and behavioral skills as the basic determinants of the health-related behaviors The purpose of this article is to introduce the IMB model and by review of some studies based on this model; suitability of the model for health education and promotion interventions to be discussed. Iranian and foreign studies conducted using this model reveal the model's effectiveness in various health education disciplines. Although the IMB model has restrictions and disadvantages as any other health education and promotion model, IMB model-based interventions' advantages show that it is an applied model for changing health behavior.
Keywords
Information-Motivation-Behavioral skills (IMB) model; Health Education and Promotion; Effectiveness
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