Thuy Giang, H. T., Dung, L. T., Thanh, Ph. T. (2022). Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach. , 24(2), 275-289.
H. T. Thuy Giang; L. T. Dung; Ph. T. Thanh. "Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach". , 24, 2, 2022, 275-289.
Thuy Giang, H. T., Dung, L. T., Thanh, Ph. T. (2022). 'Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach', , 24(2), pp. 275-289.
Thuy Giang, H. T., Dung, L. T., Thanh, Ph. T. Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach. , 2022; 24(2): 275-289.

Origins of Sustainable Consumption of Organic Food: A Fuzzy Decision-Making Trial and Evaluation Laboratory Approach

Journal of Agricultural Science and Technology
Article 3, Volume 24, Issue 2, 2022, Pages 275-289    PDF (783.34 K)
Document Type: Original Research
Authors
H. T. Thuy Giang1; L. T. Dung* 1; Ph. T. Thanh2
11. University of Economics and Law, Ho Chi Minh City, Vietnam; 2. Vietnam National University, Ho Chi Minh City, Vietnam
21. University of Economics and Law, Ho Chi Minh City, Vietnam; 2.Vietnam National University, Ho Chi Minh City, Vietnam
Abstract
The paper aims to explore the crucial antecedents of consumer behaviour toward sustainable consumption of organic food. The integrated fuzzy set theory and Decision-Making Trial and Evaluation Laboratory (DEMATEL) methods, with experts’ suggestion approach were adopted.The results reveal the six origins of sustainable consumption of organic foods, namely, the government support and guidance, mass media agents, education and research institutions, and consumer demographics (educational level, income status and age). The study grants an alternative approach for sustainable consumption theory using a fuzzy-set theory and DEMATEL methods.
Keywords
fuzzy DEMATEL; Marketing strategies
References
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