Sharifzadeh, M., Zamani, G. H., Khalili, D., Karami, E. (2012). Agricultural Climate Information Use: An Application of the Planned Behaviour Theory. , 14(3), 479-492.
M. Sharifzadeh; G. H. Zamani; D. Khalili; E. Karami. "Agricultural Climate Information Use: An Application of the Planned Behaviour Theory". , 14, 3, 2012, 479-492.
Sharifzadeh, M., Zamani, G. H., Khalili, D., Karami, E. (2012). 'Agricultural Climate Information Use: An Application of the Planned Behaviour Theory', , 14(3), pp. 479-492.
Sharifzadeh, M., Zamani, G. H., Khalili, D., Karami, E. Agricultural Climate Information Use: An Application of the Planned Behaviour Theory. , 2012; 14(3): 479-492.

Agricultural Climate Information Use: An Application of the Planned Behaviour Theory

Journal of Agricultural Science and Technology
Article 2, Volume 14, Issue 3, 2012, Pages 479-492    PDF (316.03 K)
Authors
M. Sharifzadeh* 1; G. H. Zamani1; D. Khalili2; E. Karami1
1Department of Agricultural Extension and Education, College of Agriculture, Shiraz University, P. O. Box: 71441-65186, Shiraz, Islamic Republic of Iran.
2Department of Water Engineering, College of Agriculture, Shiraz University, Shiraz, Islamic Republic of Iran.
Abstract
Despite considerable effort in developing climate information and demonstrating the potential benefits available to farmers, use of the climate information by farmers in farming decisions has not changed. The present research employed the theory of planned behaviour (TPB) as a theoretical framework to analyze the antecedents of agricultural climate information use behaviour. Fars Province wheat growers (n= 314) were administered a questionnaire survey that measured standard TPB constructs. The data and hypotheses were examined using structural equation modeling (SEM) by AMOS 7. Results from the maximum likelihood estimation showed that attitude was positively related to farmers’ climate information use in farming decisions. Thus, greater attitude (instrumental and affective) toward use of information in farming decisions was associated with stronger intention to engage in behaviour. Chi-square tests and fit indices indicated good fit for the final structural models. The results of this study demonstrated that the modified theory of planned behaviour provided a significant improvement on the model fit by adding a direct causal path linking attitude to behaviour. Applicability of the theory of planned behavior for measuring levels of wheat growers’ climate forecast use and the implications for future research are discussed.
Keywords
Climate information use; Farming decisions; Structural Equation Modeling; Theory of planned behaviour; Wheat growers
References
Statistics
Article View: 112
PDF Download: 50
Statistics
Number of Journals45
Number of Issues2,162
Number of Articles24,582
Article View20,479,216
PDF Download16,303,873